Digital Signage has developed into the norm of communicating crispy messages to a High Definition audience. Take for instance Times Square, where audiences come to experience digital content by the masses. This may come as a shock to some but Fortune 500 companies are still using static content (huge banners and posters) as part of their marketing strategy. What are some advantages and disadvantages of signage? What are the benefits of static vs. dynamic? We randomly asked people in the Square who expressed feedback.
“I see trucks parked here all the time raising Jenny Lifts to change banners. This causes disruption to the crowds, its not environmentally safe, and probably very costly to move all that manpower.” says Tina (Reuters) who works in Times Square and frequents technology summits regarding content management systems. So how to decide if static of dynamic is the right fit? Continue reading Digital Signage Interaction – Responsive and Creative