Digital Signage Interaction – Responsive and Creative

Digital Signage has developed into the norm of communicating crispy messages to a High Definition audience.  Take for instance Times Square, where audiences come to experience digital content by the masses.  This may come as a shock to some but Fortune 500 companies are still using static content (huge banners and posters) as part of their marketing strategy.  What are some advantages and disadvantages of signage?  What are the benefits of static vs. dynamic?  We randomly asked people in the Square who expressed feedback. “I see trucks parked here all…

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